The Story of Telling is a blog about building your brand and business around a story that resonates with clients. Bernadette Jiwa shows readers how to make people fall in love with their idea by telling a story.
The business with the better story, can:
- change the conversation.
- change how clients feel about themselves.
- define how you want others to perceive you.
The business with the better story…wins!
Your prospective and existing clients are always telling you what they want and what they are feeling (feeling being the key word). They are providing you with the input to help you define your story. Unfortunately, you may be like most businesses who are so in love with their idea and telling people how great their idea or business is, you don’t notice that no one is listening. Or you may have noticed but don’t understand why.
The reason no one is listening to you is because you are talking “AT” people about what you do. People listen only after they are heard. People listen if you connect to them by illustrating you empathize with how they feel. People connect if you make them feel better about the decision they are about to make. Your story needs to connect with how they are feeling or want to feel.
Relieving pain is an old way of thinking. Making a person feel more empowered, more engaged, and special (notice the word “and” instead of “or”) provides a sense of community is why Starbucks has been so successful.
To quote Bernadette:
Marketing is no longer a tactic used to sell stuff. It’s about finding ways to create meaning and make people feel something, rather than making them do what you want them to do in the short term.
To quote Viditude:
Video is a means to make people feel, connect and engage through your words, expressions (voice & physical), and stage. The combination tells a story that resonates. Video is a means to be helpful and of value to existing and prospective clients on a 1 to 1 basis for the long term.
Bernadette’s book, Make Your Ideas Matter, will help you build a better business story. Pat Ferdinandi’s book, Your Video Playbook, will help you tell your business story through video.
NEED HELP!
If you have any questions about telling your story, feel free to contact Viditude. We’ll make sure you pick the right path to help tell your story. That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference in what the clients feels as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos and animations your clients will find of value and buy from you! Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.
NEED A SPEAKER!
Pat Ferdinandi would love to talk at your meeting about YouTube Marketing. People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.
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