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  • 11May

    Trend of OOH Advertising in China

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    The reach rate of OOH ads was the highest among all kinds of ads in China, approaching and attracting Chinese audience every day.

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  • 25Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)

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    Even though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?

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  • 24Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)

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    On Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.

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  • 23Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)

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    Even though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?

    Read More
  • 20Jan

    5 Cost-Effective Ways to Increase Your Brand's Visibility

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    Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking the bank through the following: Google AdWords, Social Media Ads, Website Listings, Partnerships, Industry Awards.

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