欧美在线成本人视频



Reaching Your Audience with Experiential Marketing

15Sep

In a world of media overload, there is one marketing approach getting stronger to stimulate people to action. It may be the most effective marketing channel in 2017it is experiential marketing. And by "experiential marketing," you could communicate your messages to your audience with live and interactive brand experiences.
Experiential marketing is defined as “creating unique, face-to-face branded experiences” according to Boston-based 451 Marketing. Instead of just sending a message to your audience -- digitally or otherwise -- you’re creating an opportunity to connect with your audience in person.
Different from traditional advertising (radio, print, television) which could communicates the brand and product benefits verbally and visually, experiential marketing is to immerse the consumers within the product by making good use of human senses. In this way, experiential marketing includes a variety of marketing strategies from individual sampling to large-scale guerrilla marketing. Some of the main benefits of experiential marketing are listed as below:
1. Generate sales and leads
2. Allow consumers to immerse in the products/services with their senses
3. Brands are able to interact directly with consumers
4. Help brands convey their values and mission
5. Make social media more powerful
6. Attract earned media and influencers
When doing experience marketing, you should also consider:
1. Preferences of your customers
2. Positioning of your brand
3. Creating an experience that is mutually beneficial (often through establishing an emotional connection to show your care to customers and display your products at the same time)
In 2017, as consumers increasingly crave for real experiences with brands, experiential marketing will become more important than ever before. The new challenge is about how to interactive with consumers in a more creative way. Some of the ways we could see in the market now include livestreaming, meeting customers where they are, QR codes, VR, etc.
You must encourage participants to share their experience with their friends online via social media. Considering social sharing when making your marketing tactics will surely help you expand your reach. As your consumers create a closer bond with your brand, you’ll be rewarded ten-fold.

Related Reading

China Marketing Agency

Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
  • China All-media Marketing

    Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.

  • CROSS-BORDER MARKETING & GLOBAL MARKETING

    Helping you connect your brands with international consumers & clients.

  • CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING

    We’re a leading digital, social and mobile marketing agency in China.

  • CHINA ADVERTISING & MEDIA BUYING

    As the leading advertising agency, offering professional services of global media buying, advertising creative and production.

  • DESTINATION MARKETING & DESTINATION BRANDING

    Providing professional services of destination marketing & branding to both international and China domestic destinations

  • MICE

    We offer MICE services from venue finding, hotel accommodation to the complete management of your event.

  • Event & PR

    We offer comprehensive services of online and offline event, EPR and TPR.

  • China Marketing Consultant

    Providing Chinese consumer insight, China market research and China marketing strategy consulting services

Leave A Comment
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
亚洲香蕉网久久综合影院亚洲专区在线日本中文字幕不卡无码视频国产v片在线播放免费观看欧美日韩亚洲中字二区亚洲网在线观看伊人久久大香线蕉综合第一 document.write (''); 亚洲色欧洲图 久草在线免费 亚洲无线码2019 亚洲色图网址 久草在线免费