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2017 CHINA MEDIA OVERVIEW – INTERNET

English

The number of Chinese netizens as well as the popularity of Internet have continued to show a upward trend in 2017

Summary

Internet-connected devices has become more diversified, the proportion of people using mobile phones to surf the Internet further increase, and more than 90% of the netizens use mobile terminals to surf the Internet

The scale of China's online advertising market continues to rise. In terms of segmentation, keyword advertisement tends to shrink, while video advertisement increases steadily.

Preview

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