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  • 2017 CHINA MEDIA OVERVIEW – MOBILE INTERNET

    As of December 2017, the number of China's mobile Internet users reached 753 million, an increase of 57.34 million over the end of 2016. The proportion of netizens using mobile phones continues to climb to 97.5%.

    English
  • 2017 CHINA MEDIA OVERVIEW – INTERNET

    The number of Chinese netizens as well as the popularity of Internet have continued to show a upward trend in 2017. 

    English
  • 2017 CHINA MEDIA OVERVIEW – TV

    In the past decade, TV media’s coverage rate tended to be saturated, approaching 99%. However, in the last five years, the per capita television watching time of Chinese viewers has been getting shorter and shorter. In the first half of 2017, the per capita daily television watching time was only 144 minutes.

    English
  • 2017 CHINA MEDIA OVERVIEW – PRINT MEDIA

    According to statistics, from 2011 to 2016, with the increasing penetration of digital media, the reading rate of Chinese newspapers continued to decline, falling to 39.7% in 2016, and the overall reading rate of periodicals also decreased.

    English
  • 2017 CHINA MEDIA OVERVIEW – OOH

    In recent years, OOH has grown rapidly in China. It has become the third largest advertising media following TV and online media in China.

    English
  • 2017 CHINA MEDIA OVERVIEW – SOCIAL MEDIA

    In recent years, China’s media landscape has changed rapidly, and digital media’s revenue and market share have further expanded. Among them, social media is still the most active and most promising one.

    English
  • 2017 CHINA MEDIA OVERVIEW – RADIO

    In 2016, China’s radio reach rate dropped slightly, at 59.5%. It can be seen from the proportion of the entire listening volume that the listening time at home became shorter and shorter, while the listening time in the car increased.

    English
  • 2017 CHINA MARKET OVERVIEW – AUTOMOBILE

    In 2016, China’s automobile market apparent consumption increased with rebounding growth rate.Affected by factors such as purchase tax preferential policies, China’s auto production and sales volume also broke records in 2016, ranking first in the world for eight consecutive years.

    English
  • 2017 CHINA MARKET OVERVIEW – PEOPLE

    First-tier cities had a higher proportion of post-80s, while post-90s and post-95s gathered more in second- and third-tier cities.

    English
  • 2017 CHINA MARKET OVERVIEW – INVESTMENT

    Bonds and money market instruments, cash and bank dunning and non-standard bond assets are the main configurations of China's personal investment wealth management products.

    English
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