Making a video is scary

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boo000227sThough giving blood is scary, creating a video comes higher on everyone’s list!

  • I don’t know what to say
  • I don’t know what to do
  • I don’t like how I look
  • I don’t like how I sound
  • Viewers will laugh
  • Viewers will leave terrible comments
  • I’ll ruin my reputation

Public speaking in front of an audience of more than 5 people is hard enough. More than 5 is downright debilitating!

And now to ask you to put that on video, where it lives FOREVER!

FORGET ABOUT IT!

Yes, take all your blood. As long as you don’t have to create a video!

Are you afraid of the video camera?

If you are, that’s when you bring in someone who is inspiring and encouraging. Someone who understands where you are coming from and what your audience wants to hear and see. Someone with ideas that will be comfortable and enjoyable  for you to produce.

You have options!  You can consider doing something similar for the end of the year holidays. It’s not so scary of an option. It’s an animated way for you to take advantage of what a video will do for you, your product/service, and company:

  • improving your search juice
  • building rapport with your clients
  • earning trust from prospective clients through friendliness, cleverness, and flexibility

Watch this sales promotion video using a Halloween theme. Notice:

  1. No voice (of yours)
  2. No moving image (of you)
  3. Circumstance viewer is feeling (afraid of the camera)
  4. How the viewer is helped (what Viditude will do for you)
  5. How the viewer will feel afterwards (no longer afraid)
  6. Contact information (call or email Viditude now)

How this video was made

I decided to make the above video two days before Halloween. Doesn’t provide a great deal of time to think, script, design, create.

I went to VideoHive and purchased this After Effects template. This particular template was well designed and very detailed. Even with my skill in script writing, photoshop, and after effects…this took 14 hours (including rendering time) to make. Keep that in mind when you purchase a template for editing. It may take less time than creating a talking head video or building a motion graphic/animation from scratch BUT it still takes time!

Don’t let that stop you. Just hire an expert (or the actual creator of the template) and give them enough time to add you to their busy schedule.

So, what are you afraid of?

You can be afraid of ghosts, goblins, vampires & zombies. But please, don’t be afraid of creating videos (or of parrots)!

You don’t have to be on camera visually or with your voice to have a successful sales leads generating video!

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude! We’ll make sure you tell your story that connects with your target audience.  That’s what makes Viditude different from other videographers! Viditude wants you to improve with every video! Our knowledge and experience in public speaking and videography works for you! Together we can talk about your videos! Together we can make the right video in a style that will connect with your audience. We can instruct you and edit the final project to ensure you look and sound your best on video! We want you to be seen and heard even on a mobile device!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Comedic timing to create anticipation and interest in your video

300px-Harry_Truman_and_Jack_Benny
English: Photograph of President Harry S. Trum...

English: Photograph of President Harry S. Truman Playing the Piano While Jack Benny Plays the Violin. (Photo credit: Wikipedia)

There is a trend in videos to jump cut over any pauses. The theory is to provide a feeling to the viewer that the video is moving faster and will keep viewers attention longer. This may be true but only with a cost.

People rarely think about what you said while you are talking. Pauses (count   s l o w l y   from 1 to 3) allow your viewers an opportunity to turn off their listening and absorb the point you are making. Therefore, you are not really getting your message out if you talk non-stop or cut out all the pauses with jump cuts.

There is a reason why comics spend years perfecting their timing. Pauses build anticipation. Each pause provides the viewer the opportunity to catch up to what you are saying. The viewer actually thinks about what you just said (in context of what is also being seen).

I went to the “master” of comic timing to find a video to illustrate the need for pauses. I searched YouTube for the stand-up comic Johnny Carson, Steve Martin, Richard Pryor, Phil Hartman, Bob Newhart & so many others had mentioned as the “master” in comic timing. His name was Jack Benny.

Watch the following two videos for the pauses. Notice how the laugher builds during these pauses. Notice how the pauses enhances the skit.

For those who don’t know these classic performers in these videos:

  • Jack Benny actually did know how to play the violin well. Though many of his skits had him playing rather poorly. He also developed his character as a “cheap skate”.
  • Liberace always had a candle opera on his piano and wore glitzy clothes.
  • Mel Blanc is the man of 1,000 voices (many Looney Tunes characters).

Try adding pauses (count slowly from 1 to 3):

  1. Right after asking a question.
  2. Before you transition to a make a different point.
  3. Before you deliver an impactful (or humorous) statement.
  4. Between your name, title, and company name.
  5. Before you tell the viewer what they will get if they watch the entire video.

I hope these videos make you laugh … and think about adding a few short pauses into your videos.

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Inspiration to make that one fun YouTube video for your business this year

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It’s holiday planning time!

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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How To Get Published: Episode 3 What’s Your Book All About Video

 

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Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Though the same title slides were used…they were shifted around to avoid complacency
  2. Notice the “review” of previous video action items
  3. Notice the YouTube annotations to subscribe and see the entire playlist

What did you think about this video? Do you still see how a viewer will be encouraged to continue?

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Viditude: 15 minutes to plan your video

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Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month for the next 35 months we’ll be progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video will walk you through the next step to writing a book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. The use of the call out arrow to draw attention
  2. The use of call out text to emphasize the point
  3. How inspired you feel (emotional connection) that you can write a book afterwards

Pssst: Here’s a secret…you can create videos by dedicating 15 minutes a day!

Here’s how to spend your first 15 minutes:

  1. Decide on a topic that is of interest to your top 10 clients.
  2. Create a list of ideas you want to talk about on this topic.
  3. Organize them into categories. If you have more than 3 categories with more than 3 points each, think about segmenting your video into a “series”.
  4. Schedule your next available 15 minutes!
NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Half the year left to make videos

Microsoft PowerPoint - Viditude.pptx

 

Microsoft PowerPoint - Viditude.pptxTake a look at your goals this year. How are you doing? Are you on track in achieving them?

“Time just flies by.” Isn’t that what you are saying to yourself?

More often than not, goals are set at the end of the previous year. We spend time thinking and jotting down what we all feel is achievable.

More often than not, the goals are not looked at again until December. A bit late, don’t you think?

If this post encouraged you to look at this years goals, GREAT! Now the big question…How are you doing on achieving those goals? How many business social videos did you plan on making (as a goal) and how many have you made thus far?

Before you go and change your goals, try changing your daily actions to achieve those goals.

The video below contains tips I use with clients to adjust their actions. These simple changes can help YOU to produce SIX business social videos before the end of this year! Though this requires a little scheduling and discipline; the goal IS achievable!

 

Watch Video: Business Social Video Goal Setting

 

It’s summer time. A great opportunity to take outside video. Some tips from the above video about videoing outside in the sun:

  1. The sun needs to be behind the camera to avoid glare on the lens.
  2. For the eyes (and the distractions that occur):
    • Sunglasses detract engagement. Eyes are very expressive of emotion. People connect to the eyes.  If you can, avoid wearing sun glasses. I wore them for illustration purposes. Besides the fact they kept on sliding down my nose from the heat (and sweat), you were unable to see my emotion expressed in my eyes.
    • If you are wearing regular glasses, beware of glare. This is true for inside and outside videoing. Those little spots on glasses detract from making eye contact.
    • Make sure the people in the shot are not squinting. It’s contagious. If you are watching someone squinting, chances are, you will too.
  3. Move any branches which block your face. Branches can be distracting when still and more if the wind picks up. I left one small branch in line for illustration purposes. Even a think branch can be seen moving on your video.
  4. Always use a wind screen on your audio device when outside. I used my new Tascam RD40 on this video. The audio automatically subtracted the wind…and some of my volume as well. Reminder to self … go buy the windscreen.
  5. Use sunscreen and bug repellent. I received 25 mosquito bites during this simple 20 minute video session!
  6. Keep a towel with you to wipe off any perspiration. As the old saying goes … never let them see you sweat! Water sparkles on camera. If you  use your shirt to remove your sweat, the water stain will also show on the video.

 

NEED HELP! 

If you have any questions about telling your story, feel free to contact Viditude! We’ll make sure you pick the right video style to help tell your story! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference in what the clients feels as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos and animations your clients will find of value and buy from you! If you are just unsure of yourself, have no fear … we will inspire and encourage you to succeed with video! Call 973.619.9353 or email TalkToUs@Viditude.com.

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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How To Write A Book Episode 35 The printed book copyright page

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Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the background. Was it too distracting or did it add to the “talking head” video?
  2. Huh? What happened to the next video?  Well, their were no YouTube comments asking for more. No emails asking for more. No phone calls asking for more.

So, if you are working on a series and do not see enough engagement to warrant the effort, you may be wasting valuable time on something no one wants. I noticed a real drop off of viewership. I decided to stop editing the series and changed directions and start a different web series for Viditude. If at a future date I get requests to continue the get published series, I can fit the rest of the editing into my schedule.

So many books are purchased and never read. So many episodes in any series are never finished being watched. Everyone gets the same 24 hours in a day. You get to choose how to spend yours. Spend it on something that is wanted by your clients. Spend your time where it is wanted.

The biggest lesson from this post is to listen to your clients and act accordingly.

 

This is the end of the web series for “How To Get Published”. The series changed my career direction. I absolutely fell in love with video. I decided to end my old life of Information Technology and Greeting Card Manufacturer. It was at that point that Viditude was formed.

If you missed any of the 35 episodes of this web series, have no fear. We’ll start again next month from the beginning. That’s because the approach to writing a book is still the same. The helpful video lessons learned creating the web series is still helpful.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Elbows In … updated for smartphones!

Iris Garden

This past weekend I attended a body building competition to support a friend in his first competition. He had a couple of rows dedicated to his family, friends, and coworkers who were there to support him. We all had our smartphones to take pictures. Every one of our smartphones (Apple/Android), had the ability to take high quality images in the dark auditorium. But why did mine come out the best? Well … it’s because I kept my elbows in.

Smartphone stabilization will not remove all shaking. You need to remember to put your camera on something steady and flat. If that is not possible, as in this situation, keep your elbows close to your body. Once you stretch out your elbows away from your body, it is impossible to hold your smartphone steady (and why so many selfies are so blurry).

Anyway, this scenario reminded me of a video I created about this topic this time last year. It’s a good reminder for all still and video taking.

~~~~Repost

From Mid-May to Mid-June every year I’m lucky to witness The Presby Memorial Iris Gardens in full bloom. A painters and photograpers haven for inspiration. This past season, I decided to take some video as well as still photographs. I used this opportunity to talk about a tip from photographers that definitely apply to video as well. It’s the first tip my father taught me … Elbows In!

Lesson to learn from my mistake: What you will see in this video is the impact of zoom on a pocket digital camera. I was standing about ten feet away. To avoid looking like an ant, I zoomed in as much as possible during editing. Zooming in on cheaper camcorders really emphasized the pixels and caused blurriness that could not be corrected in video editing.  Take away lesson, if you will want close up action using a pocket camcorder…get close! Five feet or less would have been better.

Enjoy the video…it’s lesson & the wonderful pictures from The Presby Memorial Iris Gardens in Upper Montclair, NJ.

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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How To Write A Book Episode 34 Graphics for printed version of your book

Order Your Copy Today
Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice how specific the explanation goes about a simple image.
  2. Notice the mention of previous experience adds credibility to what you are saying. Don’t over do it. Just a simple mention adds ounces of credibility.
  3. Notice how the script talks about what is necessary and what is optional. Provide viewers options whenever possible.
  4. Notice the warnings. Always provide a reason for the warnings.
  5. Notice the encouragement. If you are teaching … provide encouragement for the viewer to try what you just taught!

Here is the link to the website CreateSpace.

I’d love to hear your comments and experiences with CreateSpace.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Be prepared for a video opportunity!

IMG_1590

IMG_1590It’s spring time! Such a great feeling. This past winter was a bit harsh. Spring brings great opportunities to take beautiful video outside.

Around Mother’s Day in the USA, the wisteria trees and vines bloom. In Montclair, NJ. Behind the Van Vleck House and Garden is a magnificent specimen of  Wisteria. It’s a sight to be seen and draws crowds from around the country. Many of my outdoor “how to” tips were “filmed” in these gardens. This particular day was a real treat. It goes to show you that you must always be prepared for an great opportunity to take a video.

It is so easy today to be prepared to take advantage of a video opportunity…if you are prepared. Here is a short video showing how I’m always prepared. Learn what to carry with you at all times…most of which you probably already have. Oh, and if you don’t want to carry anything extra … don’t forget the video quality of your smartphone!

 

And for all you mother’s out there … I hope you had a wonderful Mother’s Day! In my opinion … keep celebrating! You deserve it!

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com