How To Get Published: Episode 9 Who are you writing for video

 

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the close up chops off some of the head … a common artistic affect
  2. Notice the encouragement to participate
  3. Notice the three call of actions in verbage as well as in text

The point of writing for the target audience also applies to video. Who is your target viewer? Can you describe them in a couple of sentences? Add any demographics as well as emotional connections to describe your prospective viewer (and customer). Then review your videos analytics. Are you reaching your target viewers (and customers)?

Any question on what to look for? Any comments? Send me an email @ TalkToUs@Viditude.com .

 

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

How To Get Published: Episode 8 Find a Coach Video

Order Your Copy Today
Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the shirt…wrinkles show up…iron whenever possible
  2. Notice how a reference to someone else (The Heath Brothers) is added via a callout versus stated
  3. Notice the soft sell of one of the many things I offer

How can you soft sell what you do? As Jeffrey Gitomer always says: “People don’t like to be sold; but love to buy.”

 

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Getting your best friend to co-operate on video like a Westminster Pup

2015 Westminster Dog Show Winner … Ms P

I remember leaving the train at Penn Station and walking to the client when I was stopped by a long train of furry travellers. Yup, every participant (pup and handler) were on their way to the Westminster Kennel Club dog show. This event pre-dates the invention of the light bulb, the automobile, and the zipper!

The 139th Westminster Dog Show occurred on February 16th & 17th. You could watch the main “Best in Show” events on TV or all of it on their well designed phone app or webcast. I was particularly interested in watching the Best of Breed Monday morning. Obi’s breeder had two entries. A step-brother and step-sister walking down the red carpet. There were 38 Rhodesian Ridgebacks (a member of the “hound” group) in the running this year. Almost 3,000 total pups entered into this competition.

The Best in Show was a Miss P, a 15-inch beagle, and handler William Alexander.

Let’s face it. Kittens & kids are, STILL the stars in the world of YouTube. So how do you get your best friend (dog in this instance), to perform on video?

The problem I’ve had videoing Scarlet (the Solomon Island Eclectus Parrot on the side of our blog), is her familiarity with the camera … a still camera. Years before I started videoing, I was a photographer, taking pictures of her constantly. Therefore, Scarlet has learned to stop and pose when this “thing” was pointed in her direction. Not a heck of a lot of action for video!

Most people will have the opposite problem … getting their pet to “act” for the camera.

Here is a video I made with Peter Lipa (Sniff and Mark) featuring his wonderfully trained Skippy (Vizsla: Hungarian Bird Dog). You’ll get some ideas about working with animals in this fun video.

Wiredhaired Vizsla

FYI: Two new breeds were entered (and now recognized by the AKC) into this competition. One of which is a new separate by similar breed of vizsla.

WIREHAIRED VIZSLA
(Sporting Group)
Developed by hunters and falconers in Hungary, the Wirehaired Vizsla is a lean, athletic hunting dog whose most distinguishing features are its weather resistant, dense wire coat with beard, eyebrows, and brushes on the legs. From nose and eyes to toenails, the Wirehaired Vizsla is self-colored in harmony with its coat of golden rust.?It is sturdy and strong yet graceful, built to hunt in all elements and cover any terrain encountered by the walking hunter. With a keen nose for hunting and tracking feather and fur on land and in water, it has a natural point and retrieve. Affectionate and intuitive, the Wirehaired Vizsla is an ideal companion for the active family.

Courtesy of Wirehaired Vizsla Club of America

Enhanced by Zemanta

How To Get Published: Episode 7 Bullet Purpose Video

Order Your Copy Today
Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the reminder of the key success factors
  2. Notice the length … its short but makes the reminder and what to do next points
  3. Notice the music…is it too loud that it distracts

Is the music you are playing on your video distracting? What do you think about this example video? Leave a comment below.

 

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

How To Get Published: Episode 6 Come Up With Chapter Bullets Video

Order Your Copy Today

 

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book. This episode discusses how to create chapter bullets to help you organize your thoughts.
For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.
What to watch for in this video:

  1. Talks briefly about what will be coming in future videos
  2. The request for comments on the video
  3. The words “encourage” to keep viewers uplifted

What words can you add to your statements to encourage the viewers to try what you are teaching? Leave a comment below.

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority! Obi is too busy right now to help anyone but me at this point in time.

 

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

How To Get Published: Episode 5 Chapter Premise Video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.
What to watch for in this video:

  1. Notice the close-up…a bit too close up for instructional video
  2. The call outs are always in the same place…keeps the eyes looking in the same space for additional information
  3. The call out text supports what is being said…doesn’t match the exact spoken word (good opportunity to correct what you may have misspoke)

What ideas does this video provide in terms of adding call out text? Does that feature reduce some of your fear of forgetting or saying something incorrectly?

Leave your comment below.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Happy gratitude day and month

ty000039s

ty000039sThough I feel it every day, Thanksgiving seems to be the time to actually say, “THANK YOU”.

I would really prefer changing the name of this holiday from Thanksgiving to “Gratitude Day” because the world has become “flat” and not every country celebrates a formal Thanksgiving. Yet, people all over the world need to stop for a moment and say what they feel every day … Gratitude.

I am so grateful how my career has morphed into the area of YouTube Marketing. I get to meet so many interesting people with interesting businesses and wonderful stories to share. More importantly, I get to thank them daily for the opportunity to get to know them and hear their stories.

Now, with the world of social media, I meet people “virtually”. I have seen their faces with their avatars. I’ve come to understand their personality by reading their posts. Some have not become actual clients, some are colleagues, but I love engaging with all of them through the world of social media. I’m thankful for that opportunity.

I consider everyone I engage with through Google Plus, Twitter, Facebook, LinkedIn and other social networks as part of the Viditude Flock. I am grateful for all the social engagement and the opportunity to be of value to a wider audience. What I now understand has been expanded because of all the people I’ve met virtually.

The quick little video below is simply to show my gratitude and say … Thank You. I’m grateful for this new world of social engagement. I’m grateful for knowing you and engaging with you.

For those who are celebrating Thanksgiving … Happy Thanksgiving.

For everyone else … Happy Gratitude Day!

Heck, why wait for the actual day. Let’s make it Gratitude MONTH!

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Making a video is scary

boo000227s

boo000227sThough giving blood is scary, creating a video comes higher on everyone’s list!

  • I don’t know what to say
  • I don’t know what to do
  • I don’t like how I look
  • I don’t like how I sound
  • Viewers will laugh
  • Viewers will leave terrible comments
  • I’ll ruin my reputation

Public speaking in front of an audience of more than 5 people is hard enough. More than 5 is downright debilitating!

And now to ask you to put that on video, where it lives FOREVER!

FORGET ABOUT IT!

Yes, take all your blood. As long as you don’t have to create a video!

Are you afraid of the video camera?

If you are, that’s when you bring in someone who is inspiring and encouraging. Someone who understands where you are coming from and what your audience wants to hear and see. Someone with ideas that will be comfortable and enjoyable  for you to produce.

You have options!  You can consider doing something similar for the end of the year holidays. It’s not so scary of an option. It’s an animated way for you to take advantage of what a video will do for you, your product/service, and company:

  • improving your search juice
  • building rapport with your clients
  • earning trust from prospective clients through friendliness, cleverness, and flexibility

Watch this sales promotion video using a Halloween theme. Notice:

  1. No voice (of yours)
  2. No moving image (of you)
  3. Circumstance viewer is feeling (afraid of the camera)
  4. How the viewer is helped (what Viditude will do for you)
  5. How the viewer will feel afterwards (no longer afraid)
  6. Contact information (call or email Viditude now)

How this video was made

I decided to make the above video two days before Halloween. Doesn’t provide a great deal of time to think, script, design, create.

I went to VideoHive and purchased this After Effects template. This particular template was well designed and very detailed. Even with my skill in script writing, photoshop, and after effects…this took 14 hours (including rendering time) to make. Keep that in mind when you purchase a template for editing. It may take less time than creating a talking head video or building a motion graphic/animation from scratch BUT it still takes time!

Don’t let that stop you. Just hire an expert (or the actual creator of the template) and give them enough time to add you to their busy schedule.

So, what are you afraid of?

You can be afraid of ghosts, goblins, vampires & zombies. But please, don’t be afraid of creating videos (or of parrots)!

You don’t have to be on camera visually or with your voice to have a successful sales leads generating video!

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude! We’ll make sure you tell your story that connects with your target audience.  That’s what makes Viditude different from other videographers! Viditude wants you to improve with every video! Our knowledge and experience in public speaking and videography works for you! Together we can talk about your videos! Together we can make the right video in a style that will connect with your audience. We can instruct you and edit the final project to ensure you look and sound your best on video! We want you to be seen and heard even on a mobile device!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

Comedic timing to create anticipation and interest in your video

300px-Harry_Truman_and_Jack_Benny
English: Photograph of President Harry S. Trum...

English: Photograph of President Harry S. Truman Playing the Piano While Jack Benny Plays the Violin. (Photo credit: Wikipedia)

There is a trend in videos to jump cut over any pauses. The theory is to provide a feeling to the viewer that the video is moving faster and will keep viewers attention longer. This may be true but only with a cost.

People rarely think about what you said while you are talking. Pauses (count   s l o w l y   from 1 to 3) allow your viewers an opportunity to turn off their listening and absorb the point you are making. Therefore, you are not really getting your message out if you talk non-stop or cut out all the pauses with jump cuts.

There is a reason why comics spend years perfecting their timing. Pauses build anticipation. Each pause provides the viewer the opportunity to catch up to what you are saying. The viewer actually thinks about what you just said (in context of what is also being seen).

I went to the “master” of comic timing to find a video to illustrate the need for pauses. I searched YouTube for the stand-up comic Johnny Carson, Steve Martin, Richard Pryor, Phil Hartman, Bob Newhart & so many others had mentioned as the “master” in comic timing. His name was Jack Benny.

Watch the following two videos for the pauses. Notice how the laugher builds during these pauses. Notice how the pauses enhances the skit.

For those who don’t know these classic performers in these videos:

  • Jack Benny actually did know how to play the violin well. Though many of his skits had him playing rather poorly. He also developed his character as a “cheap skate”.
  • Liberace always had a candle opera on his piano and wore glitzy clothes.
  • Mel Blanc is the man of 1,000 voices (many Looney Tunes characters).

Try adding pauses (count slowly from 1 to 3):

  1. Right after asking a question.
  2. Before you transition to a make a different point.
  3. Before you deliver an impactful (or humorous) statement.
  4. Between your name, title, and company name.
  5. Before you tell the viewer what they will get if they watch the entire video.

I hope these videos make you laugh … and think about adding a few short pauses into your videos.

NEED HELP!

If you have any questions about how your business story connects emotionally with clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

Inspiration to make that one fun YouTube video for your business this year

boo000109f
It’s holiday planning time!

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta
Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com