Inspiration to make that one fun YouTube video for your business this year

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It’s holiday planning time!

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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How To Get Published: Episode 3 What’s Your Book All About Video

 

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The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Though the same title slides were used…they were shifted around to avoid complacency
  2. Notice the “review” of previous video action items
  3. Notice the YouTube annotations to subscribe and see the entire playlist

What did you think about this video? Do you still see how a viewer will be encouraged to continue?

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Viditude: 15 minutes to plan your video

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Order Your Copy Today

The last Wednesday of every month for the next 35 months we’ll be progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video will walk you through the next step to writing a book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. The use of the call out arrow to draw attention
  2. The use of call out text to emphasize the point
  3. How inspired you feel (emotional connection) that you can write a book afterwards

Pssst: Here’s a secret…you can create videos by dedicating 15 minutes a day!

Here’s how to spend your first 15 minutes:

  1. Decide on a topic that is of interest to your top 10 clients.
  2. Create a list of ideas you want to talk about on this topic.
  3. Organize them into categories. If you have more than 3 categories with more than 3 points each, think about segmenting your video into a “series”.
  4. Schedule your next available 15 minutes!
NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Half the year left to make videos

Microsoft PowerPoint - Viditude.pptx

 

Microsoft PowerPoint - Viditude.pptxTake a look at your goals this year. How are you doing? Are you on track in achieving them?

“Time just flies by.” Isn’t that what you are saying to yourself?

More often than not, goals are set at the end of the previous year. We spend time thinking and jotting down what we all feel is achievable.

More often than not, the goals are not looked at again until December. A bit late, don’t you think?

If this post encouraged you to look at this years goals, GREAT! Now the big question…How are you doing on achieving those goals? How many business social videos did you plan on making (as a goal) and how many have you made thus far?

Before you go and change your goals, try changing your daily actions to achieve those goals.

The video below contains tips I use with clients to adjust their actions. These simple changes can help YOU to produce SIX business social videos before the end of this year! Though this requires a little scheduling and discipline; the goal IS achievable!

 

Watch Video: Business Social Video Goal Setting

 

It’s summer time. A great opportunity to take outside video. Some tips from the above video about videoing outside in the sun:

  1. The sun needs to be behind the camera to avoid glare on the lens.
  2. For the eyes (and the distractions that occur):
    • Sunglasses detract engagement. Eyes are very expressive of emotion. People connect to the eyes.  If you can, avoid wearing sun glasses. I wore them for illustration purposes. Besides the fact they kept on sliding down my nose from the heat (and sweat), you were unable to see my emotion expressed in my eyes.
    • If you are wearing regular glasses, beware of glare. This is true for inside and outside videoing. Those little spots on glasses detract from making eye contact.
    • Make sure the people in the shot are not squinting. It’s contagious. If you are watching someone squinting, chances are, you will too.
  3. Move any branches which block your face. Branches can be distracting when still and more if the wind picks up. I left one small branch in line for illustration purposes. Even a think branch can be seen moving on your video.
  4. Always use a wind screen on your audio device when outside. I used my new Tascam RD40 on this video. The audio automatically subtracted the wind…and some of my volume as well. Reminder to self … go buy the windscreen.
  5. Use sunscreen and bug repellent. I received 25 mosquito bites during this simple 20 minute video session!
  6. Keep a towel with you to wipe off any perspiration. As the old saying goes … never let them see you sweat! Water sparkles on camera. If you  use your shirt to remove your sweat, the water stain will also show on the video.

 

NEED HELP! 

If you have any questions about telling your story, feel free to contact Viditude! We’ll make sure you pick the right video style to help tell your story! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference in what the clients feels as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos and animations your clients will find of value and buy from you! If you are just unsure of yourself, have no fear … we will inspire and encourage you to succeed with video! Call 973.619.9353 or email TalkToUs@Viditude.com.

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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How To Write A Book Episode 35 The printed book copyright page

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Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the background. Was it too distracting or did it add to the “talking head” video?
  2. Huh? What happened to the next video?  Well, their were no YouTube comments asking for more. No emails asking for more. No phone calls asking for more.

So, if you are working on a series and do not see enough engagement to warrant the effort, you may be wasting valuable time on something no one wants. I noticed a real drop off of viewership. I decided to stop editing the series and changed directions and start a different web series for Viditude. If at a future date I get requests to continue the get published series, I can fit the rest of the editing into my schedule.

So many books are purchased and never read. So many episodes in any series are never finished being watched. Everyone gets the same 24 hours in a day. You get to choose how to spend yours. Spend it on something that is wanted by your clients. Spend your time where it is wanted.

The biggest lesson from this post is to listen to your clients and act accordingly.

 

This is the end of the web series for “How To Get Published”. The series changed my career direction. I absolutely fell in love with video. I decided to end my old life of Information Technology and Greeting Card Manufacturer. It was at that point that Viditude was formed.

If you missed any of the 35 episodes of this web series, have no fear. We’ll start again next month from the beginning. That’s because the approach to writing a book is still the same. The helpful video lessons learned creating the web series is still helpful.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Elbows In … updated for smartphones!

Iris Garden

This past weekend I attended a body building competition to support a friend in his first competition. He had a couple of rows dedicated to his family, friends, and coworkers who were there to support him. We all had our smartphones to take pictures. Every one of our smartphones (Apple/Android), had the ability to take high quality images in the dark auditorium. But why did mine come out the best? Well … it’s because I kept my elbows in.

Smartphone stabilization will not remove all shaking. You need to remember to put your camera on something steady and flat. If that is not possible, as in this situation, keep your elbows close to your body. Once you stretch out your elbows away from your body, it is impossible to hold your smartphone steady (and why so many selfies are so blurry).

Anyway, this scenario reminded me of a video I created about this topic this time last year. It’s a good reminder for all still and video taking.

~~~~Repost

From Mid-May to Mid-June every year I’m lucky to witness The Presby Memorial Iris Gardens in full bloom. A painters and photograpers haven for inspiration. This past season, I decided to take some video as well as still photographs. I used this opportunity to talk about a tip from photographers that definitely apply to video as well. It’s the first tip my father taught me … Elbows In!

Lesson to learn from my mistake: What you will see in this video is the impact of zoom on a pocket digital camera. I was standing about ten feet away. To avoid looking like an ant, I zoomed in as much as possible during editing. Zooming in on cheaper camcorders really emphasized the pixels and caused blurriness that could not be corrected in video editing.  Take away lesson, if you will want close up action using a pocket camcorder…get close! Five feet or less would have been better.

Enjoy the video…it’s lesson & the wonderful pictures from The Presby Memorial Iris Gardens in Upper Montclair, NJ.

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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How To Write A Book Episode 34 Graphics for printed version of your book

Order Your Copy Today
Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice how specific the explanation goes about a simple image.
  2. Notice the mention of previous experience adds credibility to what you are saying. Don’t over do it. Just a simple mention adds ounces of credibility.
  3. Notice how the script talks about what is necessary and what is optional. Provide viewers options whenever possible.
  4. Notice the warnings. Always provide a reason for the warnings.
  5. Notice the encouragement. If you are teaching … provide encouragement for the viewer to try what you just taught!

Here is the link to the website CreateSpace.

I’d love to hear your comments and experiences with CreateSpace.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Be prepared for a video opportunity!

IMG_1590

IMG_1590It’s spring time! Such a great feeling. This past winter was a bit harsh. Spring brings great opportunities to take beautiful video outside.

Around Mother’s Day in the USA, the wisteria trees and vines bloom. In Montclair, NJ. Behind the Van Vleck House and Garden is a magnificent specimen of  Wisteria. It’s a sight to be seen and draws crowds from around the country. Many of my outdoor “how to” tips were “filmed” in these gardens. This particular day was a real treat. It goes to show you that you must always be prepared for an great opportunity to take a video.

It is so easy today to be prepared to take advantage of a video opportunity…if you are prepared. Here is a short video showing how I’m always prepared. Learn what to carry with you at all times…most of which you probably already have. Oh, and if you don’t want to carry anything extra … don’t forget the video quality of your smartphone!

 

And for all you mother’s out there … I hope you had a wonderful Mother’s Day! In my opinion … keep celebrating! You deserve it!

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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How To Write A Book Episode 33 Creating the print version

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Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice how the sun was in my eyes. Look out for that. It’s easy to move the camera so the sun is not in your eyes. Squinty eyes makes the viewers just as uncomfortable as the presenter.
  2. Notice the reference to previous videos. These videos were created prior to annotations. Still, recommending viewing other videos that may satisfy a specific point the viewer may really want to view adds value. Remember, not everyone starts with episode 1. They may find a later episode first. Providing them knowledge upfront clarifying what they may really want to jump to is a time saver for your viewers.
  3. Lists help certain viewers. Not everyone will absorb what you said. Adding the text helps enforce what you are saying. It also allows them to stop the video and write down specific information.
  4. Notice a preference. If you have had a good experience, talk about it. Not for monetary value but for sharing good information. If you are pleased, other will be too.
  5. Notice how the light impacted the actual visual. You could not see exactly what I was pointing out. It is easy to insert a graphic image when this occurs.
  6. Notice the use of arrows. Add arrows to help focus the viewers attention.

Here is the link to the website CreateSpace.

I’d love to hear your comments and experiences with CreateSpace.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Cloudy Day? Great for outside video

Raton-Cloudy-Day-2004

Raton-Cloudy-Day-2004 (Photo credit: Wikipedia)

Overcast days are great for taking videos outside. Yet, you still have to be careful.

This is a good video to watch to see the affect of an overcast sky. You may think you are doing a great job of filtering out possible over or under exposures. Yet…sun spots may still occur.

What tips to taking outside video would you like to add. Leave a comment below.

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com