How To Write A Book Episode 32 How To Create A Digitally Publishable Version

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the repeated suggestion to donate.
  2. Add in “arrows” and “zoom” to help make the display really clear to the viewer.
  3. Speak slowly when you are explaining how to use a software product. Not everyone is tech-savvy.
  4. Be careful about using technical terms. Not everyone knows what HTML means.
  5. Notice how inspirational and encouraging my voice is. Important for “how-to” videos.
  6. The “clapping” does sound artificial. Use sparingly.

Here is the link to the software:

  1. Calibre
  2. Sigil

I’d love to hear your comments.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series“, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

How To Write A Book Episode 31 Free software to help you create an ereader version

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the repeated text to the free software. You can’t click on it, so repeat it.
  2. It’s OK if you change your mind and split a video into two or three…just let everyone know.
  3. Be careful about selling in a video. Even for business promotion, YouTube doesn’t like you to sell your book in a howto section and may band you.

>

Here is the link to the software:

  1. Calibre
  2. Sigil

I’d love to hear your comments.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

What’s in view of your viewers

Video Set for Episode 02 (Tables)

Video Set for Episode 02 (Tables) (Photo credit: Racum)

It’s great to get inspiration for your video. It’s great that you can use your webcam or smartphone immediately. Before you hit the RECORD (especially if live), check your background.

Fifty percent of the information captured by your viewers is through image. Before you video, take a look around. Does your “stage” add or distract from your message. I know I may not follow this rule during the beautiful spring. But I do make sure nothing in the view distracts from my message.

Here is a short video on the topic.

 

NEED HELP!

If you have any questions about what videos you can create to connect with more clients, feel free to contact Viditude!  We’ll make sure you tell your story that explains it in a way your target audience understand. We will strategize to make sure you make the right videos to add value to your prospective clients!  That’s what makes Viditude different from other videographers! Viditude wants YOU to connect with every video! Together we can talk about your clients and your videos! We can instruct you through some common mistakes and give you confidence to improve and continue!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

How To Get Published Episode 29 Manuscript Reviewers Video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the use of my published works as a prop for the title slide…what image conveys your successes?
  2. Notice how Scarlet is pictured as a mascot…she is a great trigger…anytime someone sees a parrot who knows me…thinks of me…what can you use?
  3. Notice the acknowledgement that no one can do it alone…who are you calling for help and advice?

I asked some key thought-provoking questions above. Share your answers in the comment section below.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Don’t hire anyone over 40

auntaliceI need to rant about this again, unfortunately.

I recently had breakfast with a colleague in the speaking business. She works at a large non-profit. One of the “advisors” from a large, established tech company told her that they need a new person in charge of all marketing. Several times this gentleman (who was in his 60′s) said … “Don’t hire anyone over 40 years old.”

Here it is again…only younger people understand marketing or social media! If you are over forty, you just can’t pick up knew technology! You can’t possibly understand younger people! You can’t possibly understand the new digital world! People over 40 can’t possible be good at in this cultural shift.

EXCUSE ME?!?! What’s Age Got to Do with It!

Let me list a few of my virtual mentors. All are proficient in marketing, digital marketing, social media, business and sales!

  • Chris Brogan
  • Patricia Fripp
  • Jeffrey Gitomer
  • Seth Godin
  • Daniel Pink
  • Mari Smith
  • Alan Weiss

And allow me to mention my mother. Until a week before her death in July, she was reading and comprehending 5 books a week! Our politics differed greatly but we could have discussions about our different perspectives. Let me mention, she was 95 years old when she passed!

I’ve seen this mistake happen over and over again. All I can say is that I’m happy that successful companies get it. Older people can still learn new skills and apply their knowledge of business to make it successful! Yes, some individuals don’t want to change. That is a minority of individuals over the age of 40.

This post contains a reprint of an article I wrote from my old Information Technology life. It’s interesting and unfortunate how this story never gets old (pun intended). I was asked for a short video story by “women over 45 speak” about how an “older woman” deals with transitions. Here is the video I created based upon the request. The full article from my old life follows.

Oh, one more thing… This video was assembled using professional level video editing software I taught myself !  I guess I’m not too old to learn software and I haven’t lost my curiosity! I have no problems talking with people of all ages. I do ignore those who believe that stereotypes are true! To me and my experience working with many over 40 was that this “advisor” perspective was what was out-of-date!

~~~~Article orginially posted under Strategic Business Decisions, inc.

My mother is the youngest of seven children. All of them grew up during the Great Depression. The oldest girl, my Aunt Alice, was the matriarch of the family. She did not go to college…she, like her siblings, worked to put her oldest brother through medical school. She married but lived longer than her husband and two sons. In other words, she saw her share of hard times. Yet, she still was one of the most optimistic people I’ve ever known. Aunt Alice is still one of my biggest influences in who I am today.

Aunt Alice worked in a doctor’s office setting. She ran the place. She took care of all the patient data, insurance claims, payroll, collections, supply orders, and everything else non-medical. The doctor’s office closed down and she was forced to retire at age 80.

Aunt Alice was bored with retirement. At age 83, she tried to go back to work. Finding it extremely difficult to have anyone hire her, she decided to volunteer for the American Cancer Society.

“What can you do?” the hiring manager asked.

“I can type!” Aunt Alice replied.

“Would you mind typing envelopes?” the hiring manager asked?

“Not a problem.”

IBM Selectric globe samples (plus two Euro coi...

IBM Selectric globe samples (plus two Euro coin to compare size) (Photo credit: Wikipedia)

A bit of history here…before computers were widely used to create mailings, people actually typed each envelope individually to send to prospective donors. Aunt Alice was given about 5,000 envelopes to type each week. The only concern for her was that the American Cancer Society wanted her to use their “electric” typewriter…an IBM Selectric [the one with a little ball that rotated for the right key to hit the paper]. Why was this a problem? Aunt Alice only knew how to use an old manual typewriter. The kind that required you to push a key down firmly one inch before the key hit the paper. This wasn’t going to stop Aunt Alice! She was determined to learn how to use this “electric” typewriter because she was curious about how it worked.

What does Aunt Alice do…call her niece…me!

Starting with what she already knew, the basics, I showed her that the keyboard was the same…only her touch had to be a little lighter (to prevent multiple strikes of the same key). When she heard the end-of-line bell ring, she had to hit the return button (a new key for her).

My mistake was sitting on her right side. Habits take a little time to break. After getting slapped in the face when she tried to manually return the non-existent carriage, I got up and moved to her other side.

Within an half hour, Aunt Alice was proficient using the electric typewriter. She became their best typist until she stopped volunteering at age 90.

Around that time she was seeing these strange letters on TV commercials. “Visit our website at http://www.fake-url.com.” Her desire to learn something new and her curiosity about this “Internet” thing got her to give me a call. She asked, “What is this Internet thing…come over and teach me.”

Aunt Alice saw a lot of changes during her lifetime (1903-1997). Her mind was still sharp at age 94. She owed it all to being continually curious, taking on anything as a challenge. “Read and you will always learn,” she told me. “Practice and you will always get better.” The same rules she lived by at age 18 helped her transform through technological advances until her death at age 94.

I hear constantly from technologists who state they can’t learn something new. I tell them, nonsense. All you need to do is start with the basics of what you know and you can learn anything. Read about it. Practice and you will get better.

Can’t learn something new? Substitute the word Won’t for Can’t and you will see the truth. Age or lack of experience has nothing to do with learning. Desire and curiosity does.

I hear managers discounting employees saying that they use “old” or different methods. I tell them, nonsense. The basics are still the same. You are just using newer or different technology that can be taught. Again, substitute the word Won’t for Can’t and you will see the truth that you don’t want to take the time to teach. Desire and curiosity is what makes it possible to learn something new.

I’ve coached managers to refrain from pigeon-holing any potential employee. A college graduate, for example, was great at coding in JAVA yet, he was overlooked for an opportunity because it required a newer language. I asked the manager:

“Why was he a good JAVA programmer?”

“Because his stuff worked the first time.”

“Could it be that he understands the basics of architecting a good program and self-tests before giving it to anyone?”

“He probably has those skills.”

“Then let him teach himself the new language. He has the basics which is much more important than the language.”

The same holds true for different modeling techniques. If you technique there and books are available for the rest. It just takes desire and curiosity to pick up a book or ask questions. Managers need to give a person the opportunity when they see he has the desire and curiosity. They need to provide employees the time and incentive(s) to apply their desire and curiosity.
When Aunt Alice was 92 years old, I was driving her to a family baby shower. My aunt was a talker (and a listener). She proceeded to tell me that:

“I’m ready to go if God wants me. I’ve seen a great deal and accomplished a great deal.”
A brief but definite pause…
“unless you can’t read in heaven because I’m in the middle of a really good book!”

What level is your curiosity and desire to learn something new? Do you tell yourself “Can” or “Can’t/Won’t.” Keeping your curiosity and desire high opens more doors to opportunities at any point in your career. You can always learn something new.

Technology changes…desire and curiosity is ageless. Don’t bypass lessons gained from experience for an incorrect stereotype view of the “older” worker.

NEED HELP!

Don’t know if video is right for your company? Feel free to contact Viditude! We’ll make sure you tell your story in a fun, friendly, and professional way. With over 30 years of business experience, we understand B2B and B2C companies and will help you make a helpful video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

Ten ways to quilt your way to YouTube success

A Tale of Two Stories
Cover of "Tribes: We Need You to Lead Us&...

Cover of Tribes: We Need You to Lead Us

This post has 2 stories.

  • One is very inspirational about how YouTube helped grow a small quilting business. The Quilting Success story illustrates the power of YouTube and how creating helpful videos can help market your story.
  • The other one, the back story, is about how small a world it is. You will find many friends and collaborators if you just remember to always be friendly, helpful, and supportive. Great things will happen when you form a “tribe” by inspiring them to join in the journey. Sharing the Quilting Success story came about because of the back story for this post.
The Power of a Tribe

I’m one of the very lucky ones. I saw a post in Seth Godin’s blog that he was starting a PRIVATE social network called “TriIibes“. I joined within minutes of reading the post. That was five years ago. Just when I saw my Information Technology career take a dive and wondering what I would do next, I jumped at the opportunity to be part of this “experiment”.

The purpose of TriIibes was to find like-minded individuals who would encourage, collaborate, inspire, and help you improve whatever you decide to do to make a positive difference in the world. The focus was in becoming a leader of a group collaborating towards something good. We became the example in which Seth Godin tested his theories and desperate need for leaders in his book Tribes.

As with many groups, a few became more vocal and supportive than others. Those individuals thought outside the box and tried so many different new ideas. It was those individuals I came to know “virtually” and now consider my “friends”. It was because of them, I have my new successful career in YouTube marketing!

A YouTube Small Business Success Story

During this journey, a subgroup within Triiibes formed between people who wanted to talk about video, marketing and YouTube. One such individual was one of my new virtual friends from the main group, Marguerita McManus. It is her inspiring success story that I want to share in this post. She has over 1.5 million views of her 62 videos on her YouTube Channel (Quilt As You Go) with her 8,614 subscribers! Yes, she is the REAL DEAL for YouTube Marketing Success! All of her videos follow the philosophy Viditude promotes: First be helpful to the viewer!

Here, in Marguerita’s own words, is her story of success:

I started taking videos and uploading them to YouTube at the urging of an online friend in my industry. We’d shared some insights via email and she kept encouraging me (read: twisting my arm) to upload some videos.The comment that she made that pushed me to actually do it was “Make a video about something you’re passionate about.”
 
My livelihood comes from writing and self publishing quilting books, as well as teaching and lecturing in person, but my passion is the ergonomics of sewing
 
When I received the contract for my first book (traditionally published) I had to make eight quilts in eight weeks. I had never had a very comfortable sewing table and I tried many ways of making it better. I’ve studied ergonomics and knew what to strive for, but I was on a limited budget and time crunch to get these quilts made, without hurting myself. Quilters have a high rate of shoulder, neck and wrist injuries because of repetitive stress.
 
Looking around our “never finished retrofitting” old house, I remembered the rigid foam insulation and had an “aha!” moment. I layered and cut foam to fit my sewing machine, covered it with heavy vinyl and violá!!  Instant custom table that too quilting from a struggle to a cake-walk!
 
That was one of the  the first videos I made. It has received about 150,000 views in the five years it’s been on YouTube and I continue to receive comments on it regularly. The quilters watching it are impressed enough with my sharing of my solution to this problem that they buy my quilting books.
 
I’ve since made 50 or more sewing and quilting videos, sharing small tips or my progress on a quilt, and the view on these now exceed one and a half million views. My secret:  give away tips that are simple “helpers” in your industry. You might think that the tips are common knowledge, but they may in fact be new information to your viewers. Share your experience and your passion, even if it’s not directly related to your industry. You’ll make friends, and your new followers will keep you motivated to create content in new, surprising and fortuitous ways for years to come.
 
I saw an increase in my royalty checks within six months of posting my first videos. I love the comments and questions that I receive on my videos, that’s where I get ideas for new videos!  
 
After making videos for a couple of years, I bought a new camera for better quality. The prices of equipment keep coming down and quality keeps getting better, making it easy to upgrade every few years.  I also learned to link to older videos within my editing, improve my lighting, and add more information about my products as I continued to upload new videos.
 
I have come to love making videos because it’s like having a conversation with an old friend every time I make one. I often make a video addressing a specific issue for one person, but it’s seen by thousands, and it helps each and every viewer with some aspect of sewing or quilting. I really like the entire process of videography, from scripting a new topic to editing the final footage. Mine are short, quick, specific videos about techniques that I am very good at, and that I love sharing in person when I teach, so I love making videos about them too.
 
I watch my analytics and it still shocks me to know that my videos get ten times the views daily that my website and blog (which is not too shabby) gets. I used to receive a lot of referrals from YouTube to my website but now they are going straight to Amazon to buy my books, bypassing my website.
Top Ten Tips For Video Success For Your Business

Lessons from her story:

  1. Video’s need to be about what you are passionate about
  2. Know your tribe … be specific where you are going to lead them
  3. You need to create a safe environment for your fans to communicate with you
  4. One specific issue per video
  5. Make the video as if you are talking to only one person with the circumstance you want to help solve
  6. Be helpful first!
  7. Don’t be greedy…share your knowledge.
  8. A FREE YouTube video can lead to many other profit-making opportunities
  9. Allow people to get to know you on video
  10. Just Do It!
Watch and Learn From A Successful Video Example

‘Tis the start of the season to be joyous and giving. Marguerita’s story can be yours. Get inspired by watching one of her videos. SHARE IT. Heck, subscribe to her channel and watch to learn from how she interacts with her many fans.

Marguerita  is one of my Virtual Triiibester Friends (VTF), but that isn’t totally accurate. Ironically, Marguerita McManus and I unknowingly met a year prior to the formation of Triiibes. My husband and I took a cruise to Alaska. Her beautiful quilting store was in the town our cruise docked for the day. My sister was a huge and wonderful quilter. I stopped in Marguerita’s store to see what I could purchase for my sister. I remember seeing her there. Yes, it is a small world. Be nice and helpful to all. One never knows who may become your Very True Friend.

NEED HELP!

Don’t know if video is right for your company? Feel free to contact Viditude! We’ll make sure you tell your story in a fun, friendly, and professional way. We understand B2B and B2C companies and will help you make a helpful video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Happy gratitude day

ty000039s

ty000039sThough I feel it every day, Thanksgiving seems to be the time to actually say, “THANK YOU”.

I would really prefer changing the name of this holiday from Thanksgiving to “Gratitude Day” because the world has become “flat” and not every country celebrates a formal Thanksgiving. Yet, people all over the world need to stop for a moment and say what they feel every day … Gratitude.

I am so grateful how my career has morphed into the area of YouTube Marketing. I get to meet so many interesting people with interesting businesses and wonderful stories to share. More importantly, I get to thank them daily for the opportunity to get to know them and hear their stories.

Now, with the world of social media, I meet people “virtually”. I have seen their faces with their avatars. I’ve come to understand their personality by reading their posts. Some have not become actual clients, some are colleagues, but I love engaging with all of them through the world of social media. I’m thankful for that opportunity.

I consider everyone I engage with through Google Plus, Twitter, Facebook, LinkedIn and other social networks as part of the Viditude Flock. I am grateful for all the social engagement and the opportunity to be of value to a wider audience. What I now understand has been expanded because of all the people I’ve met virtually.

The quick little video below is simply to show my gratitude and say … Thank You. I’m grateful for this new world of social engagement. I’m grateful for knowing you and engaging with you.

For those who are celebrating Thanksgiving tomorrow … Happy Thanksgiving.

For everyone else … Happy Gratitude Day!

(Oh, and for those celebrating Hanukkah … Happy Hanukkah, such a rare occurrence for Hanukkah to fall on Thanksgiving Day.)

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Is video right for your B2B company

Image representing YouTube as depicted in Crun...

Image via CrunchBase

I recently joined a chapter of a business to business networking group. Members consist of mid-size companies with revenue in the range of $15 million to $1 billion and companies who support them. Some companies are older and some have many younger members.

I’m slowing introducing myself to each member of the chapter through email and LinkedIn. I review their profile and company website to find what I have in common with them to initiate a relationship.

As I review their website, I noticed that their websites look like they were written in the 1990′s “voice”. They all fail the “we-we” test!

  • We are the best
  • We are great at
  • We have great employees
  • we we we we we we we we

All of them have pure text-heavy pages talking in the “we-we” voice. Some of them at least have some images. Rarer still, a video (and the video they have also fails the “we-we” test).

As I’ve stated over and over again, no one cares about you until they know how you can help THEM! Unless your text is worded to be helpful for the reader (describing the emotional feeling of the circumstance you help), you won’t connect with today’s clients!

Better yet, tell the story of how your company helps your clients typical circumstance in a video! Their is a good chance (as seen by my current research) that you will be ahead of your competitors if you add a video to your home page!

Let’s face today’s reality.

The person hiring your company is not the person doing the research to add you to the selection list. That person is probably under the age of 35. That person is technically proficient in Google!

This 35 year old (or younger) is Googling for companies to research. The top 5 or 10 companies will be investigated (number varies by who is listed on page one of search results only…you are on page one aren’t you). When looking at the website, the assistant will first and foremost, look for and watch the video on your home page. Probably on their smartphone (which counts for 41% of  YouTube views)!

Oops, you don’t have a video on your home page? Why not? Do you think B2B companies don’t need a video? Think again!

Don’t believe me? Here is another company that creates videos for this target market:

Beat your competition NOW

Be ahead of the typical member of this B2B networking group. Update your website home page to talk about the client. Add a helpful video that talks about them. Let the assistant feel you understand their situation as they watch the video on their smartphone!

NEED HELP!

Don’t know if video is right for your company? Feel free to contact Viditude! We’ll make sure you tell your story in a fun, friendly, and professional way. We understand B2B and B2C companies and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Friendly and fun is what is professional

foodgloriousfood

So many people feel uncomfortable doing anything silly. They feel it is “unprofessional”.foodgloriousfood

Nothing could be further from the truth with video! If you can make a view smile or even laugh, you are ahead of the game of earning trust. Being friendly and fun IS THE NEW PROFESSIONAL!

It’s the fun season. It’s time to make people smile and laugh … in a friendly & professional way.

It’s time of year to make a:

  1. poke at yourself,
  2. thank your existing clients, and
  3. relax with your supportive staff

Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about.

Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

  • If you want to be remembered…
  • If you want to be talked about…
  • If you want your customers to talk about it … create a fun video!
  • Get your staff and clients involved.
  • Create a story around a holiday.
  • Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

So, while you are preparing for your Thanksgiving feast, watch a few holiday videos from 2012. A great example was last years Denver Museum of Contempory Art:

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Making a video is scary

boo000227s

boo000227sThough giving blood is scary, creating a video comes higher on everyone’s list!

  • I don’t know what to say
  • I don’t know what to do
  • I don’t like how I look
  • I don’t like how I sound
  • Viewers will laugh
  • Viewers will leave terrible comments
  • I’ll ruin my reputation

Public speaking in front of an audience of more than 5 people is hard enough. More than 5 is down right debilitating!

And now to ask you to put that on video, where it lives FOREVER!

FORGET ABOUT IT!

Yes, take all your blood. As long as you don’t have to create a video!

Are you afraid of the camera?

If you are, that’s when you bring in someone who is inspiring and encouraging. Someone who understands where you are coming from and what your audience wants to hear and see. Someone with ideas that will be comfortable and enjoyable  for you to produce.

I’m taking a break from our typical “how to get published” webseries for Halloween. Instead, watch my sales promotion halloween video below. You can consider doing something similar for the end of the year holidaies. It’s not so scary of an option. It’s an animated way for you to take advantage of what a video will do for you, your product/service, and company:

  • improving your search juice
  • building rapport with your clients
  • earning trust from prospective clients through friendliness, cleverness, and flexibility

Watch this sales promotion video using a Halloween theme. Notice:

  1. No voice (of yours)
  2. No moving image (of you)
  3. Circumstance viewer is feeling (afraid of the camera)
  4. How the viewer is helped (what Viditude will do for you)
  5. How the viewer will feel afterwards (no longer afraid)
  6. Contact information (call or email Viditude now)

How this video was made

I decided to make the above video two days before Halloween. Doesn’t provide a great deal of time to think, script, design, create.

I went to VideoHive and purchased this After Effects template. This particular template was well designed and very detailed. Even with my skill in script writing, photoshop, and after effects…this took 14 hours (including rendering time) to make. Keep that in mind when you purchase a template for editing.

Don’t let that stop you. Just hire an expert (or the actual creator of the template) and give them enough time to add you to their busy schedule.

So, what are you afraid of?

You can be afraid of ghosts, goblins, vampires & zombies. But please, don’t be afraid of creating videos (or of parrots)!

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude! We’ll make sure you tell your story that connects with your target audience.  That’s what makes Viditude different from other videographers! Viditude wants you to improve with every video! Our knowledge and experience in public speaking and videography works for you! Together we can talk about your videos! Together we can make the right video in a style that will connect with your audience. We can instruct you and edit the final project to ensure you look and sound your best on video! We want you to be seen and heard even on a mobile device!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta
Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com