Making a video is scary

boo000227s

boo000227sThough giving blood is scary, creating a video comes higher on everyone’s list!

  • I don’t know what to say
  • I don’t know what to do
  • I don’t like how I look
  • I don’t like how I sound
  • Viewers will laugh
  • Viewers will leave terrible comments
  • I’ll ruin my reputation

Public speaking in front of an audience of more than 5 people is hard enough. More than 5 is down right debilitating!

And now to ask you to put that on video, where it lives FOREVER!

FORGET ABOUT IT!

Yes, take all your blood. As long as you don’t have to create a video!

Are you afraid of the camera?

If you are, that’s when you bring in someone who is inspiring and encouraging. Someone who understands where you are coming from and what your audience wants to hear and see. Someone with ideas that will be comfortable and enjoyable  for you to produce.

I’m taking a break from our typical “how to get published” webseries for Halloween. Instead, watch my sales promotion halloween video below. You can consider doing something similar for the end of the year holidaies. It’s not so scary of an option. It’s an animated way for you to take advantage of what a video will do for you, your product/service, and company:

  • improving your search juice
  • building rapport with your clients
  • earning trust from prospective clients through friendliness, cleverness, and flexibility

Watch this sales promotion video using a Halloween theme. Notice:

  1. No voice (of yours)
  2. No moving image (of you)
  3. Circumstance viewer is feeling (afraid of the camera)
  4. How the viewer is helped (what Viditude will do for you)
  5. How the viewer will feel afterwards (no longer afraid)
  6. Contact information (call or email Viditude now)

How this video was made

I decided to make the above video two days before Halloween. Doesn’t provide a great deal of time to think, script, design, create.

I went to VideoHive and purchased this After Effects template. This particular template was well designed and very detailed. Even with my skill in script writing, photoshop, and after effects…this took 14 hours (including rendering time) to make. Keep that in mind when you purchase a template for editing.

Don’t let that stop you. Just hire an expert (or the actual creator of the template) and give them enough time to add you to their busy schedule.

So, what are you afraid of?

You can be afraid of ghosts, goblins, vampires & zombies. But please, don’t be afraid of creating videos (or of parrots)!

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude! We’ll make sure you tell your story that connects with your target audience.  That’s what makes Viditude different from other videographers! Viditude wants you to improve with every video! Our knowledge and experience in public speaking and videography works for you! Together we can talk about your videos! Together we can make the right video in a style that will connect with your audience. We can instruct you and edit the final project to ensure you look and sound your best on video! We want you to be seen and heard even on a mobile device!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

Inspiration to make that one fun YouTube video for your business this year

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

Enhanced by Zemanta

How To Get Published Episode 28 Major Milestone video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the congratulations…congratulate your viewers…they may have been watching you throughout the entire series
  2. Notice how the video is about THEM…not the presenter
  3. Notice the fake background applause…use sparingly

You can buy fake applause or cheers from one of the many royalty free websites. This one was purchased from Audio Jungle for about $1.00.

Where do you purchase your music for your video? Share the link in the comment area below.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

How To Get Published Episode 27 Video Book Vook It video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Though the title slides are the same in all the videos in the series, the are moved around to be different
  2. Do expect viewers to watch more than one of your videos in a series at one sitting…not everyone will wait and watch the next day
  3. Do add who you are and your contact information on every video

Be careful on all audio…especially on windy days!

Have you “liked” any of these videos? Do you know anyone wishing to write a book? Have you shared the video or this blog post with anyone?

Please share the knowledge.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

How To Get Published Episode 26 eBook Format video


The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the description on the YouTube video begins with a clickable URL
  2. Notice the annotation reinforces the brand colors
  3. Notice the opening is a question

Remember that each video in your series must further reinforce your brand.

Any questions? Leave one below in the comment area.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

Make six business social videos before the end of the year

English: teenage boy with sunglasses

Take a look at your goals this year. How are you doing? Are you on track in achieving them?

“Time just flies by.” Isn’t that what you are saying to yourself?

More often than not, goals are set at the end of the previous year. We spend time thinking and jotting down what we all feel is achievable.

More often than not, the goals are not looked at again until December. A bit late, don’t you think?

If this post encouraged you to look at this years goals, GREAT! Now the big question…How are you doing on achieving those goals? How many business social videos did you plan on making (as a goal) and how many have you made thus far?

Before you go and change your goals, try changing your daily actions to achieve those goals.

The video below contains tips I use with clients to adjust their actions. These simple changes can help YOU to produce SIX business social videos before the end of this year! Though this requires a little scheduling and discipline; the goal IS achievable!

 

Watch Video: Business Social Video Goal Setting

 

It’s summer time. A great opportunity to take outside video. Some tips from the above video about videoing outside in the sun:

  1. The sun needs to be behind the camera to avoid glare on the lens.
  2. For the eyes (and the distractions that occur):
    • Sunglasses detract engagement. Eyes are very expressive of emotion. People connect to the eyes.  If you can, avoid wearing sun glasses. I wore them for illustration purposes. Besides the fact they kept on sliding down my nose from the heat (and sweat), you were unable to see my emotion expressed in my eyes.
    • If you are wearing regular glasses, beware of glare. This is true for inside and outside videoing. Those little spots on glasses detract from making eye contact.
    • Make sure the people in the shot are not squinting. It’s contagious. If you are watching someone squinting, chances are, you will too.
  3. Move any branches which block your face. Branches can be distracting when still and more if the wind picks up. I left one small branch in line for illustration purposes. Even a think branch can be seen moving on your video.
  4. Always use a wind screen on your audio device when outside. I used my new Tascam RD40 on this video. The audio automatically subtracted the wind…and some of my volume as well. Reminder to self … go buy the windscreen.
  5. Use sunscreen and bug repellent. I received 25 mosquito bites during this simple 20 minute video session!
  6. Keep a towel with you to wipe off any perspiration. As the old saying goes … never let them see you sweat! Water sparkles on camera. If you  use your shirt to remove your sweat, the water stain will also show on the video.

 

NEED HELP! 

If you have any questions about telling your story, feel free to contact Viditude. We’ll make sure you pick the right video style to help tell your story.  That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference in what the clients feels as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos and animations your clients will find of value and buy from you! Call 973.619.9353 or email TalkToUs@Viditude.com.

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

How To Get Published Episode 25 Eliminate Writers Block Video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the “Billy Mays” level of energy on the opening…do not overuse…unless you can keep it up throughout the entire video, the only place you can go is down in energy…and the viewer will go down with you
  2. Notice the transition between cuts…this is a matter of your preference
  3. Notice the facial expressions…enthusiastic facial expressions carry through the screen to your viewers

The best way to unlock your creativity is to read a book or blog on something related. Watch an entertaining and clever video by a young YouTuber.

Which YouTuber gives you ideas for more videos? Leave a comment below.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

From a viral video to a book: the success continues for Snowball

SnowballBook

SnowballBookYou’ve heard about books being made into movies. Well now, successful (viral) videos can be made into a book.

One example is the “United Breaks Guitars“.  The video went viral. The response video, by Taylor Guitars was carried along for the ride. Then, the book was written. Dave  Caroll explains how he developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. He continues describing how companies should change their policies and address social-media uprisings.

The example I use in my talks on the potential impact of a single video is Snowball … the dancing cockatoo from BirdLoversOnly. The video now has over 5 million videos. The donations have come … and so has the advertising money (important side note: it is always good for non-profits or not-for-profits to have a Google wallet donation button on their youtube channel and to allow for commercial monetization on every video).

Here is Irena telling Snowball’s story to Animal Planet.

Remember…Snowball’s video was poor quality shared within the parrot community. Dave Carroll’s was a better quality but many united passengers could relate. Doesn’t matter! Both lead to TV appearances, speaking engagements, and money coming in like water! Now, they each have a book to sell from the single video!

Snowball isn’t  just ANY book … it’s a children’s book! This is the true story of how an unwanted cockatoo achieved international fame as a YouTube sensation (more than 5 million hits!), television star, and scientific study subject, all by rocking out to the beat of his favorite tunes. Snowball tells the story with his own spirited psitticine (aka parrot) spin. But everything he says is true, including how he inspired the World’s First Bird Dance-Off Contest, became the subject of a groundbreaking study about music and the brain, and has now gone into teaching children how to dance and doing charity work.

 

It can only happen to you if you create a video! Start TODAY!

 

NEED HELP!

Viditude is full of specific ideas to help grow your for or not for profit  business. If you have any questions about how best to promote your business, feel free to contact Viditude. We’ll make sure you tell your story in video, animation or even printed format. That’s what makes Viditude different from other videographers! Viditude understands how to tell your business story in multiple formats! Together we can talk about what your clients or donors would find of value! We can develop a strategy and a plan of action to create videos, animations and books your clients and donors will find of value and buy from or donate to you!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

Enhanced by Zemanta

How To Get Published Episode 24 Getting the Word Out video

Order Your Copy Today

Order Your Copy Today

The last Wednesday of every month we’re progressing through the How To Write A Book & Get Published series by Pat Ferdinandi. Each video walks you through the next step to writing YOUR book.

For tips for creating video, we’ve added notes on what to watch for and learn when creating your next video.

What to watch for in this video:

  1. Notice the thought-provoking questions…ask yourself for your videos too
  2. Notice the global reach of the advice…it’s not just for books…promote your videos too
  3. Notice the acknowledgement of the photographs…where it was taken…if its artwork, include the name of the artist

Always give credit where credit is due. Even if you are the photographer, make sure you mention the location and artist.

By the way…do you know what the scuplture is and what the “item” was used for? Leave your answer below in the comment section.

 

NEED HELP! 

If you have any questions about creating “how-to” videos or a “web-series”, give a call or send an email. Our YouTube channel is all about “how-to” … including how to write a book! Together with our clients, we have worked on building a loyal community one video at a time! That’s what makes Viditude different from other videographers! Viditude understands how to explain your difference as a key to your success! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos your clients will find of value! As with the webseries “how to get published working on it for 15 minutes a day“, the same applies to enhancing your value through video. Call Our Google Voice: 973.619.9353 or email TalkToUs@Viditude.com.

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

To video or not to video

This was long thought to be the only portrait ...

This was long thought to be the only portrait of William Shakespeare that had any claim to have been painted from life, until another possible life portrait, the Cobbe portrait, was revealed in 2009. The portrait is known as the ‘Chandos portrait’ after a previous owner, James Brydges, 1st Duke of Chandos. It was the first portrait to be acquired by the National Portrait Gallery in 1856. (Photo credit: Wikipedia)

Happy Birthday William Shakespeare.

Oops … missed this last month! Still important to share as I’m busy translating my interview with Gary Vaynerchuk. He had GREAT information about how businesses can use Vine. Our discussion made this poem and video even MORE important to revisit.

To video, or not to video: that is the question:

Whether ‘tis nobler in the mind to miss

The opportunities of outrageous fortune,

Or to take arms against the tides of change,

And by opposing end them? To allow my business to die or sleep

No more; and by a sleep to say my business ends.

 

 

Stay tuned for my Gary Vaynerchuk interview in a, hopefully, not so distant future post.

 

NEED HELP!

If you have any questions, I have over 20 years of working with all size companies on presentation style. That’s what makes Viditude different from other videographers! Viditude makes sure you are comfortable on camera to keep more clients watching longer and promote you!

If you have any questions about video editing, feel free to contact Viditude. We’ll make sure you pick the right section of your long video to help tell your story.  Viditude understands how to tell your business story! Together we can talk about what your clients would find of value! We can develop a strategy and a plan of action to create videos and animations your clients will find of value and buy from you!

Call 973.619.9353 or email TalkToUs@Viditude.com.

Of course, if you just want to talk about parrots, Scarlet would be happy to talk about their superiority!

 

 

Enhanced by Zemanta
Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com