Design rules can be broken…but not ignored

Cover of "Design Elements: A Graphic Styl...

Cover of Design Elements: A Graphic Style Manual

Presentation Zen has a great book on presentation style that applies not only to a slide presentation, but to video as well. Garr Reynolds provided a review of Design Elements a  while back: A Graphic Style Manual by Timothy Samara. Here are the top 10:

10 design rules to keep in mind

  1. Communicate — don’t decorate.
  2. Speak with a visual voice.
  3. Use two typeface families maximum. OK, maybe three.
  4. Pick colors on purpose.
  5. If you can do it with less, then do it.
  6. Negative space is magical — create it, don’t just fill it up!
  7. Treat the type as image, as though it’s just as important.
  8. Be universal; remember that it’s not about you.
  9. Be decisive. Do it on purpose — or don’t do it at all.
  10. Symmetry is the ultimate evil.

When you design slides for a presentation or a video? How pleasing do you make it for the viewer? Is it overly complicated like many bills by cramming everything possible on a page?

Start out by reading Presentation Zen. Next, follow Garr Reynolds…your slides and videos will greatly improve! 

(Post heading is a quote by: Typographer David Jury)

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What’s at your core?

Image representing Steve Jobs as depicted in C...

Image via CrunchBase

I hesitated writing a post about the impact of Steve Jobs.  So many, like Seth Godin and Garr Reynolds, have stated all our feelings so eloquently. Some of my colleagues were even surprised about the impact I felt (and am still feeling) because I was from the PC world. My world evolved through the early days of computing…and actually working for IBM. My Fortune 50 clients were not MAC users but PC/MicroSoft users.

That doesn’t mean I didn’t:

  • appreciate the pure genius of Steve Jobs.
  • envy his ability, conviction, and courage to travel a different path.
  • love his products…the design…his full understanding of value.
In fact, I would not have the opportunities I have today without seeing Steve from the sidelines. His ability to identify and clarify his (and Apples) core value. His ability to convey his contagious passion to think differently and support others to do the same.
  1. What’s at your core?
  2. What are you passionate about?
  3. What is your core value?
By answering these three questions, you can earn trust, loyalty, and a community. Seth Godin  and Garr Reynolds did. Why can’t you?
What’s mine? What’s Viditude’s? It’s the same:
Everyone has value … let’s get it on video so you can show the world … build a following upon your contagious passion.
People trusted Steve Jobs because they saw him in action. Time for you to do the same.


I will miss Steve Jobs. I will honor him by sticking with my core value.

How will you honor Steve Jobs? How will you make a difference in someones life?

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