U.S. Patent by Thomas Edison for an improved electric lamp, January 27, 1880 (Photo credit: Wikipedia)

I was recently looking to upgrade my audio recorder. The standard for the video/film industry is the Zoom H4N. A common competitor is the Roland R-26. I did a great deal of research online and talked with multiple video/film makers.

Getting ready to purchase the Zoom H4N, I was talking to a colleague about lavaliere microphones. He mentioned that the Guitar Center was running a class on microphones. A BIG light bulb went off in my head! Well of course! Who would know more about sound than a sound “mixer” engineer for the music industry!

I went to my local Guitar Center in Totowa, NJ and received a class like no other! The teacher was one who has lived “sound” for decades! He has “mixed” several top hits over his years in the music business. What a resource I would have forgotten about. For decades, I’ve been hanging out at photography/video stores…not music stores!

After the class, I asked him about audio recorders. His recommendation was different from the two mentioned above…Tascam DR-40. In fact, three of the workers at the Guitar Center all said they preferred the “sound” on the Tascam over the Zoom or Roland.

• One must always keep one’s ears, eyes, and minds opened for opportunities to better themselves.
• One must always keep one’s ears, eyes, and minds opened to finding good sources of information…even if it is not the “standard” source.

Business social video lessons come from everywhere…not just from videographers, social media specialists, or internet marketers. You could be having a conversation with someone who is in a totally different field. An important lesson they learned, could be applied to your videos. But you have to have an opened mind, ears, and eyes.

Watch the video below as another example and learn three ways to improve the quality of your business social videos. A simple lesson from a seamstress!

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