Happy gratitude day and month

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ty000039sThough I feel it every day, Thanksgiving seems to be the time to actually say, “THANK YOU”.

I would really prefer changing the name of this holiday from Thanksgiving to “Gratitude Day” because the world has become “flat” and not every country celebrates a formal Thanksgiving. Yet, people all over the world need to stop for a moment and say what they feel every day … Gratitude.

I am so grateful how my career has morphed into the area of YouTube Marketing. I get to meet so many interesting people with interesting businesses and wonderful stories to share. More importantly, I get to thank them daily for the opportunity to get to know them and hear their stories.

Now, with the world of social media, I meet people “virtually”. I have seen their faces with their avatars. I’ve come to understand their personality by reading their posts. Some have not become actual clients, some are colleagues, but I love engaging with all of them through the world of social media. I’m thankful for that opportunity.

I consider everyone I engage with through Google Plus, Twitter, Facebook, LinkedIn and other social networks as part of the Viditude Flock. I am grateful for all the social engagement and the opportunity to be of value to a wider audience. What I now understand has been expanded because of all the people I’ve met virtually.

The quick little video below is simply to show my gratitude and say … Thank You. I’m grateful for this new world of social engagement. I’m grateful for knowing you and engaging with you.

For those who are celebrating Thanksgiving … Happy Thanksgiving.

For everyone else … Happy Gratitude Day!

Heck, why wait for the actual day. Let’s make it Gratitude MONTH!

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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Inspiration to make that one fun YouTube video for your business this year

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It’s holiday planning time!

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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Happy gratitude day

ty000039s

ty000039sThough I feel it every day, Thanksgiving seems to be the time to actually say, “THANK YOU”.

I would really prefer changing the name of this holiday from Thanksgiving to “Gratitude Day” because the world has become “flat” and not every country celebrates a formal Thanksgiving. Yet, people all over the world need to stop for a moment and say what they feel every day … Gratitude.

I am so grateful how my career has morphed into the area of YouTube Marketing. I get to meet so many interesting people with interesting businesses and wonderful stories to share. More importantly, I get to thank them daily for the opportunity to get to know them and hear their stories.

Now, with the world of social media, I meet people “virtually”. I have seen their faces with their avatars. I’ve come to understand their personality by reading their posts. Some have not become actual clients, some are colleagues, but I love engaging with all of them through the world of social media. I’m thankful for that opportunity.

I consider everyone I engage with through Google Plus, Twitter, Facebook, LinkedIn and other social networks as part of the Viditude Flock. I am grateful for all the social engagement and the opportunity to be of value to a wider audience. What I now understand has been expanded because of all the people I’ve met virtually.

The quick little video below is simply to show my gratitude and say … Thank You. I’m grateful for this new world of social engagement. I’m grateful for knowing you and engaging with you.

For those who are celebrating Thanksgiving tomorrow … Happy Thanksgiving.

For everyone else … Happy Gratitude Day!

(Oh, and for those celebrating Hanukkah … Happy Hanukkah, such a rare occurrence for Hanukkah to fall on Thanksgiving Day.)

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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Friendly and fun is what is professional

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So many people feel uncomfortable doing anything silly. They feel it is “unprofessional”.foodgloriousfood

Nothing could be further from the truth with video! If you can make a view smile or even laugh, you are ahead of the game of earning trust. Being friendly and fun IS THE NEW PROFESSIONAL!

It’s the fun season. It’s time to make people smile and laugh … in a friendly & professional way.

It’s time of year to make a:

  1. poke at yourself,
  2. thank your existing clients, and
  3. relax with your supportive staff

Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about.

Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

  • If you want to be remembered…
  • If you want to be talked about…
  • If you want your customers to talk about it … create a fun video!
  • Get your staff and clients involved.
  • Create a story around a holiday.
  • Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

So, while you are preparing for your Thanksgiving feast, watch a few holiday videos from 2012. A great example was last years Denver Museum of Contempory Art:

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story in a fun, friendly, and professional way. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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Inspiration to make that one fun YouTube video for your business this year

October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

NEED HELP!

If you have any questions about how to talk to the camera, feel free to contact Viditude. We’ll make sure you tell your story using the appropriate font. We understand the “holidays” and will help you make a fun video that will connect with your viewers and clients.  That’s what makes Viditude different from other videographers! Viditude wants you to connect with your clients with every video! Together we can talk about your videos! We can instruct you and edit the final project to ensure you look and sound your best on video!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing and how to talk on video!  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Helping YOU to succeed via video is her objective! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

 

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What do you do and why do you do it?

English: American entrepreneur, author and pub...

English: American entrepreneur, author and public speaker Seth Godin (Photo credit: Wikipedia)

Are you feeling the shift? The industrial age is coming to a crashing halt. The way you have successfully done business is being challenged every day. The way you acquired clients has changed.

The industrial age is the age of dehumanizing. It’s all about improving a process to the point that anyone can follow instructions. Anyone being someone in a foreign land, a software program, or a robot. This leads to clients being conditioned to buy cheap. The sale goes to the business who is cheaper by a single penny in the name of “value”. Businesses who talk “value” in terms of a cheaper price for a service is on a race to the bottom…the cheapest. The worst part of this is the business can eventually win by being the cheapest…leading to being out of business.

What is replacing the industrial age? The “connection” age. The economy will grow from businesses that facilitate or create a human “connection”.

waze

waze (Photo credit: tenz1225)

Just look at the purchase last month by Google. Google purchased a maps app called Waze.

  • I have found Waze not to be as successful in providing directions as Google.
  • I have not found Waze to be as successful as INRix for identifying travel problems.

So why was Waze such a great buy at $1.3 Billion? Because of the “connection” of “liked people”. Waze allows users to build “tribes” to communicate with. Waze allows a person (not a  user) to provide value to their connections or tribe who are “connected”!

In order to build a “connection”, you need to provide more than a product or service. You need to “engage”. You need to be a “leader” clients want to follow. You need to know why you do what you do on an emotional level without concern if the critics like what you are doing. What matters is the specific demographic feels your passion and feels connected to your passion. Once they do, clients will flock to you to do business.

BRING THE HUMANITY BACK INTO WHAT YOU DO!

Seth Godin described this shift and how to prepare for it in the book The Icarus Deception (affiliate link). Click here to watch the video to the book trailer.

The question Seth Godin asks is (parrot-frased):

In a world where clients can connect to whoever we want, why would a client connect to someone who is boring and selfish? Clients are going to connect to those who are interesting, walking a tight robe, and generous.

Need to start building a community in which others WANT to “connect” with you? Start talking about why you do what you do. Talk about your passion for your business. Talk about everything related to what you love … and do it on video!

Viewers become clients when they believe what they see and hear. Viewers want to see your passion for what you do in your eyes, your inflection, your mannerisms.

One week after helping a lawyer tell their story in terms that resonated with viewers, he received a call. On the other end of the phone the soon-to-be client replied: “Gee, you sound exactly like you do on video.” How did this happen, we found stories the lawyer could describe that illustrated WHY he became this type of lawyer. His passion came through as he expressed the story. The story resonated from someone who was looking for lawyer who did his specific type of law. His video resonated with the client. She picked up the phone after watching the video because she trusted he would understand her specific situation.

Do you have stories surrounding why you do what you do?  

Being generous and sharing what you do and why you do it will humanize you so clients will want to do business with you! It’s not easy. You’ll feel vulnerable. Work with someone who understand this new dynamic. Someone who will make you feel less vulnerable…maybe even comfortable to share your story on video.

Want to hear more about the Connection Economy? Watch Seth Godin talk about his book on how to change your mindset from what was programmed in the industrial-styled education to a mindset of an artist.

 

NEED HELP!

Viditude has over 30 years experience of translating what people do into a visual so viewers will understand and connect. If you have any questions about how best to promote your business, feel free to contact Viditude. We’ll make sure you tell your story in video, animation or even printed format. That’s what makes Viditude different from other videographers! Viditude understands how to pull out your passion so you tell your business story in multiple formats! Together we can talk about what your clients or donors would find of value! We can develop a strategy and a plan of action to create videos, animations and books your clients and donors will find of value and buy from or donate to you!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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From a viral video to a book: the success continues for Snowball

SnowballBook

SnowballBookYou’ve heard about books being made into movies. Well now, successful (viral) videos can be made into a book.

One example is the “United Breaks Guitars“.  The video went viral. The response video, by Taylor Guitars was carried along for the ride. Then, the book was written. Dave  Caroll explains how he developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. He continues describing how companies should change their policies and address social-media uprisings.

The example I use in my talks on the potential impact of a single video is Snowball … the dancing cockatoo from BirdLoversOnly. The video now has over 5 million videos. The donations have come … and so has the advertising money (important side note: it is always good for non-profits or not-for-profits to have a Google wallet donation button on their youtube channel and to allow for commercial monetization on every video).

Here is Irena telling Snowball’s story to Animal Planet.

Remember…Snowball’s video was poor quality shared within the parrot community. Dave Carroll’s was a better quality but many united passengers could relate. Doesn’t matter! Both lead to TV appearances, speaking engagements, and money coming in like water! Now, they each have a book to sell from the single video!

Snowball isn’t  just ANY book … it’s a children’s book! This is the true story of how an unwanted cockatoo achieved international fame as a YouTube sensation (more than 5 million hits!), television star, and scientific study subject, all by rocking out to the beat of his favorite tunes. Snowball tells the story with his own spirited psitticine (aka parrot) spin. But everything he says is true, including how he inspired the World’s First Bird Dance-Off Contest, became the subject of a groundbreaking study about music and the brain, and has now gone into teaching children how to dance and doing charity work.

 

It can only happen to you if you create a video! Start TODAY!

 

NEED HELP!

Viditude is full of specific ideas to help grow your for or not for profit  business. If you have any questions about how best to promote your business, feel free to contact Viditude. We’ll make sure you tell your story in video, animation or even printed format. That’s what makes Viditude different from other videographers! Viditude understands how to tell your business story in multiple formats! Together we can talk about what your clients or donors would find of value! We can develop a strategy and a plan of action to create videos, animations and books your clients and donors will find of value and buy from or donate to you!

Call 973.619.9353 or email TalkToUs@Viditude.com. Of course, if you just want to talk about parrots, Scarlet would be happy to squawk about their superiority!

 

NEED A SPEAKER! 

Pat Ferdinandi would love to talk at your meeting about YouTube Marketing.  People continually tell Pat how they inspire them to try and give them confidence they can do it. She now includes a section on Google Plus Hangouts (on Air). Pat will make sure you look and sound good on video! Call 973.619.9353 or email TalkToUs@Viditude.com to schedule Pat to speak at your next meeting. Her examples and stories will encourage you to take advantage of video to convey your value to your clients.

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Online video lessons from everywhere

U.S. Patent by Thomas Edison for an improved e...

U.S. Patent by Thomas Edison for an improved electric lamp, January 27, 1880 (Photo credit: Wikipedia)

I was recently looking to upgrade my audio recorder. The standard for the video/film industry is the Zoom H4N. A common competitor is the Roland R-26. I did a great deal of research online and talked with multiple video/film makers.

Getting ready to purchase the Zoom H4N, I was talking to a colleague about lavaliere microphones. He mentioned that the Guitar Center was running a class on microphones. A BIG light bulb went off in my head! Well of course! Who would know more about sound than a sound “mixer” engineer for the music industry!

I went to my local Guitar Center in Totowa, NJ and received a class like no other! The teacher was one who has lived “sound” for decades! He has “mixed” several top hits over his years in the music business. What a resource I would have forgotten about. For decades, I’ve been hanging out at photography/video stores…not music stores!

After the class, I asked him about audio recorders. His recommendation was different from the two mentioned above…Tascam DR-40. In fact, three of the workers at the Guitar Center all said they preferred the “sound” on the Tascam over the Zoom or Roland.

  • One must always keep one’s ears, eyes, and minds opened for opportunities to better themselves.
  • One must always keep one’s ears, eyes, and minds opened to finding good sources of information…even if it is not the “standard” source.

Business social video lessons come from everywhere…not just from videographers, social media specialists, or internet marketers. You could be having a conversation with someone who is in a totally different field. An important lesson they learned, could be applied to your videos. But you have to have an opened mind, ears, and eyes.

Watch the video below as another example and learn three ways to improve the quality of your business social videos. A simple lesson from a seamstress!

Watch Video: How To Make An Online Video Lesson from a Seamstress

 

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Inspiration to make that one fun business social video this year

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October kicks off the last quarter of the year. It also kicks off the busiest greeting card buying season. You have Halloween, ThanksgivingHanukkah, Kwanzaa, and Christmas. All are big greeting card opportunities.

Go ahead, mail those boring paper holiday cards. You know the kind I’m talking about. The kind where you have your company name printed inside. Maybe your sales staff will actually write the name of the recipient inside the card!

I should know. Scarlet and I had a greeting card company for almost a decade. Our cards were unusual and thus squawked about. Typically, however, the greeting cards are ignored. The cards you send are forgotten before they even reach the trash.

If you want to be remembered…

If you want to be talked about…

If you want your customers to talk about it … create a fun video!

Get your staff and clients involved.

Create a story around a holiday.

Dress up and have fun.

This is not the time to be “selling”. It’s an opportunity for you to show the human side to your company. Make it entertaining and a little funny. It is okay to say “we appreciate your patronage” but that’s it.

 

 

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How to videos … leads to sales

Knitting Kit-Jimin

Knitting Kit-Jimin (Photo credit: nist6ss)

This is a common story. You have a product. You create a video that uses your product. If your video is compelling and of value…customers buy your product!

Don’t believe me? Just watch this video YouTube did about a small business selling knitting patterns by giving knitting lessons:

Verypink Knits leveraged video to connect with their global community.

Lessons from the above video:

  1. Videos can be the differentiation from your competition!
  2. Nothing beats a demonstration than a demonstration!
  3. Close up? Have nails done!
  4. Publishing a compelling video every week encourages return visits!
  5. Your videos must provide VALUE to your viewers!
  6. Your how to’s must be attached to something you sell!
  7. It’s not about marketing…it’s about helping your demographic!
  8. Videos allow viewers to get to know you, like you, and trust you enough to buy from you!
  9. This story…can be yours!
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Viditude! Montclair NJ 973.619.9353 TalkToUs@Viditude.com