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  • 03Aug

    Destination Marketing Tips Learnt from Tourism Australia

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    For many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.

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  • 23Aug

    Four Trends in Destination Marketing in China

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    Destination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.

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  • 24Mar

    Travel "Online" to "Offline"

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    Today we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.

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