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  • 14Aug

    Why You Should Power Your Brand Through Video Marketing

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    Among many of the in-demand marketing forms, video marketing is a fast-growing one.

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  • 10Aug

    What Role Is AI Playing in the Marketing Field?

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    AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. AI (Artificial intelligence) technology has always been a hot topic in recent years, and it actually covers a wide range of different technologies. To be specific, any technology that seeks to mimic human intelligence can be called AI, including various capabilities such as voice and image recognition, machine learning techniques and semantic search. AI has been applied and incorporated in popular culture for years, and now it may soon dominate the field of marketing. The next step or we can say the new trend of AI is to get the most out of data by AI technology. Here are some tried-and-true examples of AI marketing:

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  • 03Aug

    Destination Marketing Tips Learnt from Tourism Australia

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    For many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.

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  • 27Jul

    Some Facts and Trends of Event Marketing for 2017

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    If you want to hold a great event, your marketing efforts have to be absolutely on point. Although the world of marketing is constantly evolving, this does not mean that event marketing cannot be used to stimulate consumer’s interests and engage customers effectively. In fact, as part of an integrated marketing campaign, event marketing still plays a pivotal role by capitalizing on an initial emotion connection with your customers and utilize it to foster meaningful relationships.

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